Aveda Introduces tulasāra

Aveda Introduces tulasāra

Some of you may have seen the amazing changes going on with Aveda’s skin care, and some may not realize the complete transformation that is happening. Skin care is currently getting a whole face lift including launching a new product line: tulasāra™. To find the complete guide to these amazing new products as well as all other Aveda products visit the Aveda website.

 

Here is a short introduction to the exciting new skin care line, including the new skin care ritual and 3 brand new concentrates that will blow you away!

 

new tulasāra™ radiant awakening ritual

av_sku_al7n01_73898_355x600_01This new ritual features two elements, the tulasāra™ radiant oleation oil and Aveda’s patent pending tulasāra™ radiant facial dry brush. This ritual comes from ancient Ayurveda in which you use the facial dry brush to exfoliate the face before applying the oleation oil to give the skin a smooth radiant glow.

The ritual can be done in the morning or evening on a clean dry face.  Step one of the two part system is to apply  the facial dry brush in circular motions from the forehead all the way down the décolleté for one minute. This process exfoliates dry cells and soften the skin, preparing it for the oil.

Step two: apply four pumps of the Oleation Oil and rub together to warm the oil.  Apply evenly to the face, neck and décolleté and massage in. Leave on for four minutes, and follow with Aveda cleanser.

oleation-oil

 Massaging the oil into the skin after facial dry brushing helps promote microcirculation, nourishment and restores the skin’s radiance which is a 100% naturally derived* blend of 6 plant oils.

*From plants, non-petroleum minerals or water.

Product claims:

Primary Product Claims**

  • 94% of women reported skin immediately felt smooth. refined and nourished
  • 85% of women reported skin immediately looking more radiant

 

Secondary Product Claims

  • Dermatologist tested
  • Non-acnegenic
  • Suitable for all skin types

 

**In a consumer sensory test.

tulasāra concentrates

av_sku_akck01_73893_355x600_01 av_sku_akcl01_73894_355x600_01 av_sku_akwt01_73895_355x600_01

In Aveda’s previous lines the serum’s were distributed in multiple lines. Now you can find them all in one place and each one has a specific area it concentrates on.


tulasāra firm concentrate

97% naturally derived* treatment serum that lifts and firms the look of skin to help restore its radiant, youthful appearance.

*From plants, non-petroleum minerals or water.

Product claims:

Primary Product Claims

  • Helps promote the skin’s natural production of collagen to lift and firm the look of skin, reduce the look of lines and wrinkles and restore a radiant, youthful appearance
  • Provides instant tightening sensation and hydrates skin to plump and help smooth the appearance of dry, fine lines
  • Helps restore the skin’s protective lipid barrier to strengthen its defense against environmental stress

 

Secondary Product Claims

  • Dermatologist tested
  • Non-acnegenic

 

Clinical Testing Claims** (After eight weeks)

  • 91 % of panelists demonstrated significance improvement in the appearance of lifting, firming, and reduced appearance of lines and wrinkles

tulasāra™ bright concentrate

98% naturally derived* treatment serum that instantly helps restore skin radiance and visibly reduce the appearance of dark spots, discolorations, and uneven skin tone over time.

*From plants, non-petroleum minerals or water.

Product claims:

Primary Product Claims

  • Instantly helps restore skin radiance and visibly reduce dark spots, discoloration and uneven skin tone over time
  • immediately plumps skin with moisture and boosts healthy hydration levels with continued use
  • Over time, helps restore the skin’s protective barrier to strengthen its defenses against environmental stress that can contribute to visible dark spots, discoloration and uneven skin tone

 

Secondary Product Claims

  • Dermatologist tested
  • Non-acnegenic
  • Suitable for all skin types and conditions, including dark spots, discoloration and uneven skin tone and acne

 

Clinical Testing Claims

  • 75% of panelist demonstrated significant improvement in the reduced appearance of age spots (NA/EMEA)**
  • 82% of panelist demonstrated significant improvement in the appearance of skin tone**
  • 100% of panelist demonstrated significant improvement in radiance+

** After eight weeks.

+Immediately after application


tulasāra™ calm concentrate

97%  naturally derived* treatment serum that instantly soothes skin and makes it more resilient over time.

*From plants, non-petroleum minerals or water.

Product claims:

Primary Product Claims

  • Provides an immediate cooling sensation
  • Instantly calms and hydrates skin, helping restore its healthy balance
  • Reduces visible redness over time
  • Helps strengthen and restore the skin’s natural protective barrier to improve its resilience

 

Secondary Product Claims

  • Dermatologist tested
  • Non-acnegenic
  • Suitable for all skin types and conditions, including sensitive skin and skin prone to redness and irritation

 

Clinical Testing Claims

  • Instantly soothes skin
  • Strengthens the skin’s barrier, making it more resilient over time**

** After eight weeks.


Stay tuned for more new releases happening in the skin care department as these amazing products begin to take over the skin care shelves at Mon Esprit! Don’t forget to book your facial today to experience all of Aveda’s skin care products and check out our Instagram and Facebook for exciting news and promotions. 

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